CENTRAL EMBASSY

Central Embassy 

Bangkok city

Located within the former gardens of the British Embassy, along Ploenchit Road and the bustling intersection of wireless. It brings a distinguishing architectures as new silhouette in Bangkok. 

Status


Completed

Design


Project Manager


Project Planning Service Pcl.

Site Location


Phloen Chit Road, Pathum Wan, Bangkok

Project Duration


2015 – 2017

Detail


Central Embassy is Central Group’ s new flagship property, the gem in an illustrious string of high-profile projects by Thailand’ s largest retail chain. Built on the former gardens of the British Embassy and situated on the bustling intersection of Wireless and Phloen Chit, this one-of-a-kind architectural landmark, with its daring curvatures and dynamic facade, has reinvigorated the Bangkok skyline as well as its spirit.

 

With an ultra-modern structure that pays homage to heritage, Central Embassy captures the contrasts, the quirks, the qualities that make the city so distinctively Thai: a love of expressive fashion, amazing food, emerging art, enrapturing music, the sanuk (fun) and the sabai (comfort).


Central Embassy is well-designed as a daring curvatures and dynamic facade with an ultra-modern structure. 

 

‘The one of a kind architectural landmark’

A Bangkok luxury 

shopping experience.

The mixed use project merges a seven storey luxury retail podium, which is home to well-known brands both international and local; additionally, a five star Park Hyatt hotel tower into a cohesive, architectural entity.

The open structure form embraces the city and sets up unique views, providing one of the most magnificent sunsets in the city and an overlook place of the sights and lights of downtown Bangkok.

Merging traditional handcrafting with the digital design technologies, a dynamic pattern of light and reflection.